If you’re like us, you probably wish you invented Facebook! But at least we can take advantage of its advertising. The goal of our services is to drive traffic that leads to conversions for your business. We accomplish this a few ways:
Our process is as follows:
#1: Facebook Advertising Discovery
To assure your business gets the most significant return from your Facebook advertising campaigns, we need to learn about you. What makes you tick, what inspires you, who you view as your ideal customer. More than anything, we need to understand your unique value proposition.
If you ran ads in the past, those previous campaigns can determine what worked so well you’d do it again and what failed so miserably you were left rocking back and forth in the company breakroom. We conclude our discovery process with a comprehensive strategy (the secret sauce) that outlines our plan of
#2: Facebook Advertising Development
The next step is the development of your Facebook advertisements. We write the copy, headlines, and descriptions (heck, we’ll write practically anything for your company). We always include creativity in your ads to attract viewers. A picture’s worth a thousand words except on social media; there, it’s worth a million. We will also arrange a time to review all deliverables from our digital marketing agency before going live.
#3: Facebook Advertising Monitoring
A significant benefit of working with a digital marketing agency is an extra pair of eyes (several, in fact). As a business owner, you don’t have time to monitor your account and optimize your campaigns; we get it and we go for it on your behalf. Once Facebook approves your ads and they’re off and running, we monitor them consistently. This allows us to spot trends, highlighting high-performing ads and low-performing ads. Our specialists analyze the data and make changes to your campaign to improve the performance.
#4: Facebook Advertising Optimization
Our team of Facebook advertising specialists analyze the performance data associated with your campaign and take the necessary steps to increase performance. We’re constantly crunching numbers – we’re not afraid of getting carpal tunnel!
#4: Facebook Reporting
Each month, our digital marketing agency delivers a comprehensive report to you, which includes overall results and an overview of your campaign’s status. You are invited to speak to us about your campaign on a biweekly or monthly basis to ensure that we are aligned with your goals and desires.