Digital Marketing Updates
Digital marketing is an evolving field with exciting innovations constantly on the horizon and coming down the profit pike. As leaders in the industry, it’s part of our job to stay hip with the trends (when we’re not being trendsetters ourselves). On this page, we’ll share all the latest and greatest happenings, not only in our company but in the world of commerce. Stay tuned for updates!
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JUNE
- Instagram is adding AMBER Alerts to feeds to help find abducted children.
- Chipotle is gearing up for Pride with Happy Hippie (a nonprofit started by Miley Cyrus) with new merch and donation initiatives.
- Google just released their Enterprise 360 Tools
- NYX is hosting a metaverse Pride parade,
- TikTok’s Pride campaign includes live-streamed events, exclusive content from the LA Pride Parade and Festival, and a showcase of LGBTQIA+-owned businesses!
- Chipotle includes their employees in their Pride initiatives.
MAY 2022
- Skittles introduces a new special packaging for Pride Month.
- Meta released six “culture codes” or best practices for brands.
- TikTok announced a new data partnership with FourSquare to provide Insights into in-store visitors.
- Yes, the TacoBell musical is real and it will premier exclusively on TikTok!
- Uber Eats launched a new campaign with Paris Hilton and the Erwin family!
- Doritos has partnered with Netflix to host a virtual concert from the Upside Down for ‘Stranger Things.’
DECEMBER 2021
- We knew it was coming eventually: “Meta-Builders” are selling services in the metaverse.
- Under Armour made “wearable” NFTs that pay homage to Steph Curry.
- Google lost its spot as the most popular domain globally to TikTok.
- After experiencing a large data breach in August, T-Mobile had another smaller cyberattack to expose customer information.
- Clubhouse is on the move with new features and a new app icon.
AUGUST 2021
- Beyonce and Jay-Z star in the latest Tiffany and Co. campaign with some major bling.
- Krispy Kreme is now offering 2 free donuts for people with the COVID vaccine through the end of 2021.
- Retailer Bodega teases a crate collab with Nike in response to the Crate Challenge (the internet is a crazy place, man).
- Starting August 30th, Instagram will be retiring the “Swipe Up” link feature in exchange for stickers.
- Twitter is adjusting its redesign and custom font for better accessibility after user complaints.
- Louisiana-based Waitr lost out its name battle with California-based Waiter, the online delivery services have territory and name terms to settle.