PPC Management Services Overview

PPC Management is the process of advertising your business through online searches; it’s a chance to make a strong impression, over and over again. The goal of PPC marketing is to get your product or service at the top of Google or Bing. This make people far more likely to click with your site (and, ultimately, with your company).

Our process is as follows:

#1 Assign an Advertising Specialist to your Account

We assign an experienced search engine advertising specialist to manage your campaign and assist you in every phase of the process. Your AdWords-trained specialist begins by performing discovery work to understand your business. Next, they create a strategy that achieves your goals.

#2 Identify Keyword Opportunities for Your Business

We research thousands of keywords and measure search traffic, competition, and costs associated with selecting the best keywords for your advertising campaign. In fact, we’re keyword obsessed: visions of “best sugar plums” dance in our heads!

#3 Monitor Your Competitors

What’s good marketing without a little spying on the competition? Our industry intel is designed to monitor your competitors’ moves to see what they are doing with their PPC. By identifying strengths and weaknesses in their advertising efforts, we can develop a smarter approach for your campaign.

#4 Create Advertisements

Our team of talented search engine specialists develop effective search engine ads for your company. Our team writes the headlines, copy, and targets the ads to specific keywords. We A/B split test to identify which ones are high-performing. The ones that aren’t, we recommend to your competitors (or, at least, we want to).

#5 Monitor and Optimize Your Ads

Our team consistently monitors your account (See? We’re stalkers!) and we quickly alter any low-performing promotions.

#6 PPC Reporting

We give you a monthly report so you can see if your PPC is FTW or DOA.

We even install conversion tracking on your advertisements, which reports the number of conversions we are generating with our PPC management services. It’s like GPS for your goods.