Market Directly to Customers

The power of email marketing is that it allows you to directly market to people who are looking for what you’re selling. If you have specific products, services, or time-limited offers you want to promote to a particular group, you can do so through the power of Gmail, Yahoo, Outlook, or – yes – AOL (because that’s still a thing!). If executed correctly, you should see an increase in engagement, site visits, and purchases.

Measure Your Success

With traditional marketing methods (like mailer campaigns) there’s no way to measure your success. Email marketing provides you with statistics and allows you to see how far you’ve come in your marketing campaign in real-time. This makes it easier to adjust your strategy and reach your goals. Information is power and email marketing provides analytics galore.

Increase Open Rates

The first step in an email campaign is to get your customers to open your email. After all, no matter how great your offer is, no one will buy if they don’t open your message. We pride ourselves on crafting smart subject lines so that you can increase opens and get higher click-through-rates. This results in much more traffic to your site.

Why You Need Email Marketing Services

A marketing plan is vital to every business and a good email marketing campaign is marketing in hyperdrive. Over 250 billion emails are sent and received daily. This not only sets the stage for carpal tunnel (naturally), but it’s why we make e-sales the main focus of marketing. Our approach involves several different email designs to find what gets the best results. We utilize things like sales and brand awareness to show why your business is customer-worthy.

Brand awareness is key when selling a product or service. With the help of the best email marketing services, we make sure that your subscribers understand your brand and who you are as a business. This allows them to connect with your brand on a deeper level. The goal of email marketing is to increase the number of subscribers while keeping in touch with current subscribers on a regular basis so they don’t forget you. Out of sight (and out of inbox), out of mind!

Benefits of Using Our Email Marketing Services

Email is indeed one of the most-often used forms of communication between brands and consumers. While there are several marketing tactics available today, email marketing, in particular, can help foster brand-consumer relationships in ways other digital marketing mediums can’t. The path to a customer’s heart is often through their hard drive.

Here are more of the benefits that you can expect from utilizing our email marketing services:

1. Reach a Targeted Audience
   When you place an ad on TV, in print, or on the radio, you have little control over who sees, reads, or hears it. You often don’t have the power to target a certain group of people within those mediums. This is where email marketing is different. In fact, it’s the exact opposite.
   Our email marketing services will ensure that every campaign you send is personalized and catered to a particular audience’s needs. We’ll help you with your email campaign segmentation so each different audience is receiving an email personalized to their wants and interests. This will increase click-throughs and conversions, ultimately boosting sales.
2. Boost Brand Awareness
   Every email you send to your subscribers reminds potential customers of your business and your brand. By consistently sending valuable email campaigns, you will start to create a connection with them. We can help you create strategic, engaging, and valuable email campaigns to turn more leads into clients and eventually, into loyal patrons of your brand. We help you cultivate the connection so it turns into conversions.
   
3. Get Easy to Measure Data
   One of the great things about digital marketing is that all campaigns and strategies can be measured through specific analytics (and the devil is often in the details!). Email marketing is no different. It helps to set specific and measurable goals that you want to achieve for each campaign. This gives us insight into the campaign’s potential.
   With our email marketing services, we use only the best email marketing tools. We report high-quality metrics back to you so you know which campaigns are being effective, which ones need optimization, and which ones are less-than-ideal (and perfect for your competition).
4. Enjoy Cost-Effectiveness
   This is probably the most enticing benefit of implementing an email marketing strategy. You don’t need a lot of resources for printing, postage, advertising fees, or trips to the UPS store. Email marketing is affordable and very cost-effective. It’s better for the environment, too!

Our email marketing services will help you make the most of your budget without sacrificing quality.

How Do We Help You?

There’s a lot that goes into building successful email marketing campaigns. Thankfully, with the help of the pros at Roux Creative Agency, you don’t have to navigate this process on your own. We will be by your side every step of the way to ensure you send out an email campaign that drives revenue to your business.

Here is a list of a few things we offer:

1. We Make Sure Your Emails Are Reaching Your Audience
   Businesses often get caught up in email open rates that measure the effectiveness of their campaigns. Yet, an email can’t be opened if it never reaches the intended person. No fancy email template can solve this issue. With the help of top-rated email marketing professionals like the ones at Roux Creative Agency, we will help your business increase its deliverability rates. We want bounce in your step, not in your outbox.
2. We Know How to Build Your Email List
   It’s hard to launch an email campaign with no one to email! Fortunately, there are many ways you can build your email lists. One way is through signup forms on your website (WordPress has many methods of implementing these forms into your overall web design). You can also use social media to run advertisements that collect email addresses. For instance, you can run a Facebook ad for a 25% off coupon where all the consumer has to do is input their email address and the coupon will be sent directly to them.
3. We Make Sure Your CRM is Helping Your Cause
   If your preferred CRM and email marketing software don’t communicate with one another, it’s not the end of the world. Certain CRM platforms can provide your business with valuable information pertaining to your sales funnel. Most CRM platforms, like Salesforce, will track both your email support and phone support options. If a lead opts out of receiving emails, your salespeople will need to make note that SMS is the only method of contact they have with that lead moving forward……. unless that same lead decides to opt-in for emails again, of course.
4. We Help Email Automation
   Email marketing automation will make your life easier and it’s exactly what it sounds like. Emails will be sent out automatically on behalf of your business. This may be useful for new customers who provide their email at checkout.
   You can set up an automated welcome email that welcomes them to your business and encourages them to become loyal customers (because those are the best kind). Another great option is the use of email automation for transactional emails. The options are endless for whatever features of your email marketing campaign you would like automated. With the help of our email marketing professionals, you won’t have to figure it out on your own.
   You can also use automation tools like an autoresponder. An autoresponder is a program that will automatically answer emails sent to it. These can range from very simple to more complex messages. If you receive a high number of emails and it takes your business time to answer all of them, an autoresponder might make sense for customer support purposes. You’ll be able to send automated “thanks for your feedback” emails to the customer, letting them know that someone from your customer support department will get back to them shortly.
5. We Perform Segmentation
   When consumers or leads receive an email, it should be specific to their interests and needs. As part of our email marketing services, we provide list segmentation for your business. List segmentation takes the entire email audience and divides it into smaller categories or lists. Our method of advanced segmentation will ensure that each email counts by going to the right audience and making your overall email marketing efforts more effective.
6. We Optimize Landing Pages
   If you run a Shopify business and are launching a new product, you’ll definitely want to let your audience know. But letting them know isn’t enough to increase sales. By providing a link that takes your audience to an optimized landing page for your new product, sales should spike! Including links to bring your audience to a landing page on your business’s website is a great way to increase brand engagement, website traffic, and sales. The key is to make buying from you AS EASY AS POSSIBLE.

What Makes Our Email Marketing Services Perfect for Your Brand?

1. We Understand Email Marketing
   Anyone can send an email but not everyone can craft emails that convert leads into customers. That’s why Roux Creative Agency is a cut above the rest. We pride ourselves on paying close attention to email marketing trends and incorporating them into each sentence we send. We are experienced in a handful of different email marketing platforms – we mesh with MailChimp, we sync with Send Grid, we’re active in Active Campaign, and we hobnob with HubSpot (just to name a few). Our email marketing services are designed to give you the best results possible with pricing made for small business owners.
2. We Handle All Aspects of Email Marketing Services
   From customer research to design and even product photography for your emails, we can do it all! Whether you need help growing your email list, sending out a monthly newsletter, or targeting a specific group of people with a drip campaign, Roux Creative Agency is your one-stop-shop for email marketing services.
3. We’re All About Proven Results
   If you aren’t seeing the results you want, contact an expert at Roux Creative Agency. We have experience crafting campaigns in almost every industry. Whether you’re in e-commerce or just a blogger looking to build your audience, we have seen it all and we can help! We are a results-focused digital marketing agency ready to craft emails your customers won’t be able to resist.